How to Generate and Validate Business Hypotheses

Where Hypotheses Come From

Strong hypotheses are not guesses — they’re grounded in insights. The best sources:

1. Customer interviews — talking to potential users about their pain points, jobs-to-be-done, and current solutions.
2. Market research — competitor analysis, reviews, forums, and trend data.
3. Your own experience — patterns you’ve seen working in an industry.
4. Behavioral data — analytics, search queries, or pilot tests that show demand.

A good hypothesis is specific, measurable, and falsifiable. Example:
“Freelance designers in Poland will pay €20/month for a tool that automates client invoicing.”

How to Validate Hypotheses

Validation = proving or disproving your assumptions with evidence. Key methods:

• Landing page tests — build a simple page, run traffic, measure sign-ups.
• Surveys & polls — structured questions that confirm pains and willingness to pay.
• Pre-orders or waitlists — strongest signal: are people ready to commit?
• Prototyping & usability tests — see if people actually understand and use your solution.

Validation is not about being right; it’s about learning fast.

How TRYGO Fits In

Most founders know they should test hypotheses — but they get lost in the process. TRYGO turns this chaos into a guided workflow:

1. Hypothesis Generator
   • You input your idea in plain language.
   • TRYGO transforms it into a structured hypothesis: problem → target audience → proposed solution → measurable outcome.
2. Research Module
   • Pulls insights from competitor sites, reviews, and market trends.
   • Suggests interview/survey questions tailored to your audience.
3. Validation Toolkit
   • Auto-creates surveys, landing page copy, and CTA ideas.
   • Helps distribute tests and collect responses in one place.
4. Evidence Tracking
   • Every hypothesis is linked to results (validated, invalidated, or needs re-test).
   • Builds a Lean Canvas and GTM roadmap dynamically, so your strategy evolves with your evidence.

Example Flow in TRYGO

• You’re a solo SaaS founder.
• You write: “Remote teams need better ways to onboard new developers.”
• TRYGO generates a hypothesis and suggests validation:
  • Survey remote team leads.
  • Build a quick landing page with a mock feature list.
  • Measure sign-ups for early access.
• Results show: strong interest in documentation automation, less in video onboarding.
• TRYGO updates your Lean Canvas and GTM plan automatically — no manual rewriting.

Key Takeaways

• Hypotheses are the backbone of smart product building.
• Strong insights come from customers, competitors, and data — not just intuition.
• Validation should be fast and cheap, before heavy development.
• TRYGO acts as your AI co-founder, making this process structured, repeatable, and integrated into your overall go-to-market plan.